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The Sweetest Marketing Playbook: How Oreo Mastered the Art of the Dunk (In the Dark)

Lights Out, Spotlight On: Real-time marketing lessons from Oreo When a Super Bowl Blackout Became Oreo’s Golden Opportunity Picture the scene: Super Bowl 2013, the biggest night in American sports. Beyoncé’s halftime show has just concluded, leaving the stadium buzzing.

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