The Marketing Genius Behind Deadpool 3: How to Break the Internet (and the Box Office)

In the ever-evolving landscape of superhero cinema. Few pairings have ignited as much excitement and anticipation as the hypothetical team-up of Deadpool and Wolverine. While the movie itself remains a tantalizing “what if,” the Deadpool & Wolverine marketing campaign surrounding

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The Sweetest Marketing Playbook: How Oreo Mastered the Art of the Dunk (In the Dark)

Lights Out, Spotlight On: Real-time marketing lessons from Oreo When a Super Bowl Blackout Became Oreo’s Golden Opportunity Picture the scene: Super Bowl 2013, the biggest night in American sports. Beyoncé’s halftime show has just concluded, leaving the stadium buzzing.

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